One-Way Backlinks – affording the “Sandbox”

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One-way backlinks are links to your site from sites which do not receive a link from your site (they have your site links on theirs but you don't have theirs on yours). They send a powerful message to the search engines that your website is so valuable or interesting and useful that other sites love to tell people about it.
One-way backlinks are the way to get high search engine rankings. In time past, Google was extremely secretive about their algorithm and how they value backlinks. So, when they published their patent, revealing the king kept secret, it revealed greatly, how to rank in Google. The patent gave an overview of the direction Google is trying to go and what they are planning on looking at in the future.

One-way links are wonderful things to have because they increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.

You can also receive direct traffic to your site from people who click on the links.

All links to your site are good, but where possible always aim for topic-related links.

Late in 2005, Matt Cutts of Google made it plain in his blog that Google frowns upon sites which "overdo" reciprocal links. Heed his warning and try to make as many of your links as possible, one-way links.

It is now no secret that Google relies heavily on backlinks (as described in ‘backlinks explained’) to help rank websites for a given search term. We have also known for quite a while that the number and quality of the links, as well as the anchor text are factors in the determination of backlink weight. Thanks to the release of the Google patent we now know that historical factors are also part of the equation.

Getting natural one-way backlinks

This is where the theory of the “Google sandbox” come into play. This explains how your website may disappear from Google for a short period of time, after which it re-appears. This process goes into effect as soon as backlinks to a brand new site are discovered.

Google apparently takes into records when the link is first discovered, and watch if that link changes over time and at the speed which that site gains links. This is crucial information. Obtaining too many links at a short given time can cause your site to end up in the ‘sandbox’ and possibly be de-indexed from Google.

In order to stay below the Google radar when you are building backlinks, you should take time to grow your links gradually and slowly. If you go out and obtain thousands of backlinks to a brand new site, you are almost guaranteed of getting your site in the ‘sandbox’ and to be ignored by the search engines. You are much better off when building backlinks, to make your link growth appear as natural as possible.

Take this 4 stages of natural backlink building:

1. At the start of your quest to build links to your website, you should look for a few relevant links. Relevant links is either mentioning your keyword or a synonym of that keyword.

2. Appear natural by ensuring you build links using a variety of anchor text. I would recommend you use your top target keywords as anchor text using some variations with other keyword phrases. Also, throw in some “click here” and some “www.mydomain.com” … this will ensure your links look natural.
As a matter of fact, you should come up with a list of anchor text variations that you can rotate through for each of your site’s pages. This will ensure your link portfolio looks as natural as possible to the search engines.

3. Let your backlinks go round your site by spreading then over multiple pages on your site. Build only 50% of your links to the home page and use the remainder for internal pages. Firstly, this makes it much easier for the spiders to find more pages faster. Secondly, your internal pages will rank faster and better for their target keywords. Thirdly, this strategy alone can keep your site away from the doom of “Google sandbox”

4. Link building velocity also plays an important role. While you are building links to your site, never be in a rush, give it time, and do not build more than 10-20 links. After some time you can decide to increase the number of backlinks.

More Things To Do For one-way links
  • Create a useful, interesting web site and other sites will naturally link to it. The vast majority of the thousands of links to this site were not requested.
  • Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category.
  • Write articles and submit them to newsletters which are then archived online.
  • Hunt for sites that complement yours and ask them to publish your articles.
  • Submit brief, useful hints to newsletters for the same reason.
  • Submit articles to article directories. You can speed up this tedious work by using Article submitter demon, the tool professionals use.
  • Publish articles on your site and invite other sites to publish them on their sites, with a link to you.
  • Write testimonials for products you love. Companies often post testimonials on their site with a link to the submitting site. Joe Vitale has taken this tactic to extraordinary lengths. For examples, trying doing a search on Google for "joe vitale +testimonial".
  • Participate helpfully in forums which allow a text link to your site in a signature. Read the forum instructions first, or you risk making an ass of yourself. UPDATE 2009: Many forums now use the rel="nofollow" attribute on links. When you see "nofollow" in the HTML, you'll know that the links don't pass PageRank. On our affiliate forum, we now use "nofollow" links, in keeping with Google's advice to "nofollow" links that we don't necessarily trust. We don't want to provide straight links to spammers and bad neighborhoods.
  • Consider buying text link ads on other sites, for example from Linkadage or Text Link Ads. (Remember that Matt Cutts has written unfavorably about buying links.) Better still, arrange for articles to be published on other sites with a link to your site in them. You may have to use some innovative thinking to achieve this. The results make the effort worth while.
  • Buy ads in newsletters on your topic which are archived online.
  • Locate industry-specific directories and submit your site to them. For example, if your site is on a health topic, look for health-related directories.
  • Give away free ebooks and white papers that contain links to your site.
  • Create simple web-based free software. Tell other sites, newsletters and forums about it and ask for a link to it.
  • Create downloadable software which contains links to your site.
  • Get listed in business directories.
  • Create a blog and get it listed in blog directories.
  • Join business associations which list their members' sites online.
  • Write regular news releases and submit them to topic-related web sites and Internet news wires such as PRWeb and Business Wire.
  • Make arrangements for other sites to archive your newsletters on their sites.
  • Get your white papers published on other web sites.
  • Submit your free ebooks to ebook directories.
  • Submit your downloadable software to software directories, such as Download.com
  • Locate a popular site in your niche which would appreciate having you as a regular columnist. Write tips, lively commentary, product reviews, or whatever topics suit your niche.
  • Syndicate your material to other sites. Create a content syndication feed (RSS feed) and include a link to your site. Use PHP rather than Javascript to ensure search engines parse your headings and links.
  • Do something funny or outrageous or brilliant and people will link to your site without being asked.
  • Use gimmicks. If people see something odd on a website, they'll often tell other people about it. You can also alert newsletter publishers and suggest they mention your gimmick in their newsletter. For example, Jim Crawford tells us how to make a sound play with a mouseover.


That is it for building one-way backlinks the natural way. So far we have discussed what backlinks are and what to pay attention to when building backlinks.

Important Note; One good thing about internet business is the opportunities it gives to both the lazy and the pre-occupied marketers. If you fall into any these great guys, then its advisable to get a link building consultant to do your link building with added value. Chris Chong is a link building expert. And for over 7 years now he provides search engine optimization and e-commerce consulting services. His service has earn him an outstanding increased amount, from $250,000 to $42 Million in sales.
Visit Chris Chong now Click Here!



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